110 years after its creation in the fashion capital of Milan, Italy, Prada ventured into a new area: beauty. Prada Beauty launched in 2023, in partnership with the L’Oréal group, with the goal of enhancing natural beauty rather than concealing it. To achieve this, the Italian luxury brand’s beauty line focused on creating products that value personal expression, innovation, and naturalness, ranging from lipsticks to foundations, eyeshadows, eyeliners, serums, and moisturizers, among others.
Now, a new chapter begins for Prada Beauty, without losing sight of its core mission: adopting a spontaneous approach to makeup that celebrates sensory textures as well as intuitive application, promoting a renewed playful lightness and an authentic expression of the self. The brand constantly launches new products across cosmetics, skincare, and fragrances. Recently, it introduced its first blush, Prada Touch.
Prada Touch
Featuring model, actress, and entrepreneur Bella Hadid as the face of the campaign (and Prada Beauty’s first Global Beauty Ambassador), Prada Touch is presented as a multi-use blush with a cream-to-powder texture. It blends like a creamy balm yet lasts like a powder, delivering a soft, diffused matte finish. With an intuitive texture and a tactile formula, it can be applied to the cheeks, lips, and eyes (with buildable intensity), and comes in eight shades such as cherry, peach, deep mauve, and soft nude. Its practical, stackable design makes this raspberry extract-infused blush pocket-sized, allowing for touch-ups anywhere—although the color remains true on the skin for up to 12 hours without needing reapplication.
Prada Concealer
Prada Concealer is another of the brand’s latest releases. Suitable for all skin types, it provides a softly filtered finish and natural luminosity. The formula blends instantly into the skin, ensuring a healthier appearance and a feeling of hydration. With continued use, this creamy yet lightweight concealer helps improve the look of imperfections. Its smooth texture adapts to the contours of the face, resulting in an even finish with a blurred effect and micro-correcting action. Prada Concealer is available in 22 shades and can be found at El Corte Inglés in Lisbon and Gaia.
By Mariana Coelho