In the world of fine perfumery, few houses manage to merge tradition, innovation, and olfactory storytelling with the mastery of the Rasasi Imtiyaz Group. Founded by visionary Mr. Imtiyaz Kalsekar, the group has become a beacon of excellence, guiding generations through the art of scent. Now, this legacy enters a bold new era with I’mRasasi, the brand set to redefine the relationship between fragrance, identity, and modern self-expression.
More than a collection, I’mRasasi is a statement. Each fragrance is crafted as an extension of individuality — a celebration of authenticity and an invitation to leave a lasting impression. This fearless approach is rooted in decades of expertise, blending the heritage of Rasasi Perfumes — a respected name in the industry for more than 40 years — with a youthful, fresh, and globally attuned aesthetic.
The brand made its worldwide debut at Beautyworld Middle East 2025, unveiling a new chapter in the group’s evolving legacy. “Our journey began in 1979 with my father, Mr. Abdul Razzak Kalsekar, whose vision was deeply rooted in heritage. Today, with the Rasasi Imtiyaz Group, we carry that legacy forward with the launch of I’mRasasi. It is more than a fragrance brand — it is a statement of creativity, individuality, and modern identity”. shares Imtiyaz Abdul Razak Kalsekar, CEO and Owner of Rasasi Perfumes and Founder of I’mRasasi. “It reflects our deep respect for heritage while embracing the vibrant energy of a new generation that values authenticity and self-expression”.
By Carla Branco
INFO: https://imrasasi.com